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The effect of product quality, advertising, and brand image on purchase intention
Main Article Content
Ardiana
Zuriani Ritonga
Koko Bustami
Riska Pratiwi
This research aims to determine the influence of product quality, advertising, and brand image on purchase intention. The study was conducted at Food Stall (Indonesian: Warung Nasi Sari Bunda) in Bireuen Regency, Aceh, Indonesia. Data collection in this research was carried out through a survey approach with a quantitative descriptive research type by distributing questionnaires. Data analysis in this research are descriptive analysis and multiple linear regression analysis. This research shows that product quality, advertising, and brand image affect the purchase intention.
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