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The impact of brand image, price perception, and product quality on consumer purchase decisions: A study on Telkomsel starter packs
Main Article Content
Nadia Ulfa
Tengku Putri Lindung Bulan
Dyah Ayu Ardianti
This research aims to examine the influence of brand image, price perception, and product quality on consumer purchase decisions for Telkomsel starter packs. The study was conducted in Bendahara District, Aceh Tamiang Regency, with a sample of 96 respondents. Data were analyzed using multiple linear regression to assess the relationships between variables. The findings indicate that brand image, price perception, and product quality each have a significant impact on consumer purchase decisions. Furthermore, these factors collectively play a crucial role in shaping consumer preferences when choosing Telkomsel starter packs.
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