Developing MSME potential through digital marketing in Limbangan Village, Brebes, Central Java
Main Article Content
Dudung Abdullah
Nita Hernita
Latief Z Nur
Deni Istiono
Ikbal Rizkiansyah
Digital marketing is a strategy used to market or promote products through various types of digital media, either via the Internet or other interconnected networks. It plays a crucial role in increasing profits by providing Micro, Small, and Medium Enterprises (MSMEs) with easier access to consumers and enabling businesses to reach a broader market. Digital marketing also benefits consumers by eliminating the need for physical visits to shops, offering convenience and comfort, which, in turn, generates positive responses for MSME owners. This potential is also evident in the MSMEs of Limbangan Village, a village in Kersana District, Brebes Regency. While the majority of residents in Limbangan Village work as farmers and farm laborers, some engage in MSME production. Although several MSMEs are currently operating in the village, they face challenges such as the lack of optimal digital marketing implementation, unattractive packaging and logos, and limited marketing reach. To address these issues, a Community Service program was initiated by a team of lecturers, assisted by students and local residents, to identify potential and resolve the problems faced by MSMEs. This collaborative effort aims to develop the village's potential and provide effective solutions to enhance the performance and sustainability of MSMEs in Limbangan Village.
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