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Development strategies for the culinary industry to promote tourism: A SWOT analysis
Main Article Content
Dara Balqis
Puti Andiny
Safuridar
This study aims to formulate development strategies for the culinary industry to promote tourism in Langsa City, Aceh. The research employs both primary and secondary data. Primary data were obtained through direct observation, questionnaires, and interviews with relevant stakeholders, while secondary data were gathered from official documents and literature. The analytical method used in this study is SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. The results identify seven prioritized strategies to enhance the culinary industry’s role in supporting tourism development: (1) organizing special events to promote local culinary products, (2) providing government-supported media and strategic venues free of charge, (3) conducting training on digital marketing, (4) developing designated culinary areas in tourist locations, (5) offering packaging standardization training, (6) fostering creativity among culinary entrepreneurs, and (7) holding regular training on intellectual property rights registration. These strategies are expected to strengthen the culinary industry as a driver of tourism growth in the region.
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