Vol. 2 No. 2 (2025): In Progress

Published: 2025-05-08

https://doi.org/10.62941/rbar.v2i2

Reseach Article
Decoding non-muslim consumer behavior: The mediating role of brand image in halal kopitiam purchases
Abbellya Zhalsa Mouriene Pratomo, Juliana Juliana, Rida Rasida, Ropi Marlina; Edem Lekettey
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91-112
Decoding non-muslim consumer behavior: The mediating role of brand image in halal kopitiam purchases
Abbellya Zhalsa Mouriene Pratomo, Juliana Juliana, Rida Rasida, Ropi Marlina; Edem Lekettey
PDF
Abstract view: 21 Article download: 10 Page: 91-112